“Worth Repeating” is a weekly feature on the EngAGE Blog that will bring you previous posts that we think are still timely, interesting, or just plain fun! From 2/16/15:
“Debra Borda is one of the most successful arts leaders in the country. In her 15 years as the L.A. Phil’s president and chief executive, she has presided over the opening of Disney Hall, amassed the largest budget of any U.S. symphony and instilled a corporate savviness that has increased the orchestra’s endowment nearly fivefold to $222 million. . . .
“Her key accomplishment has been to keep the Phil relevant — and prosperous — at a time when fewer people nationwide want to buy season tickets to the symphony, especially an on-demand young generation that prefers a la carte programming with a contemporary edge. Borda and Dudamel have kept the classics, but they have expanded the repertoire. The Phil has commissioned 10 works this season — more than any U.S. orchestra — and its Green Umbrella series features genres as varied as Minimalism and the European avant-garde. Many orchestras are innovating, but Borda is a master at fitting the pieces of art and commerce together.”
Read the full story here in the LA Times.
