An article in The New York Observer suggests: “Picture Don Draper a few years down the road, gripping an AARP card instead of a tumbler of Canadian Club, and you’ve got Don Blauweiss.”
Blauweiss, 78, and his co-horts (Chuck Schroeder, Ed Griles and Sid Myers, all ad agency stars responsible for some of the most revolutionary advertising created during the ’60s) have formed Senior Creative People, an ad agency geared toward selling to seniors. Anyone who remembers the Volkwagen “Lemon” and “Think Small” ads will know that they can handle the job.
Part of the impetus behind the group lies in an aging population: As baby boomers are entering the senior-citizen designation, they’re considered to be a viable target with spending power. “Agencies and marketers are trying to figure out how to speak to an audience they ignored before,” Mr. Schroeder, 68, told Ad Age. Read more about their plans here and here.
