The LA Times headline reads: “Overlooked Faces on Screen Draw an Overlooked Crowd.” The entertainment industry doesn’t often market to anyone over thirty, so the success of “The Best Exotic Marigold Hotel” is generating a lot of interest. More from the Times:
“Hollywood has been slower than almost any other industry to market to older people, partly because the 50-and-older crowd tends to avoid opening weekends and doesn’t buy a lot of popcorn…[but] Hollywood is also starting to realize that the first of 78 million baby boomers are hitting retirement age with some entertainment time to fill and a love affair with movies.”
Click here to read more. Have you seen this film or are you planning to see it? If there were more films made that appealed an older audience, would you be interested in seeing them?
