Worth Repeating: Veteran “Mad Men” Want to Sell to Older People

WORTH-REPEATING“Worth Repeating” is a weekly feature on the EngAGE Blog that will bring you previous posts that we think are still timely, interesting, or just plain fun! From 1/16/12:

An article in The New York Observer suggests: “Picture Don Draper a few years down the road, gripping an AARP card instead of a  tumbler of Canadian Club, and you’ve got Don Blauweiss.”

Blauweiss, 78, and his co-horts (Chuck Schroeder, Ed Griles and Sid Myers, all ad agency stars responsible for some of the most revolutionary advertising created during the ’60s) have formed Senior Creative People, an ad agency geared toward selling to seniors. Anyone who remembers the Volkswagen “Lemon” and  “Think Small” ads will know that they can handle the job.

Part of the impetus behind the group lies in an aging population: As baby boomers are entering the senior-citizen designation, they’re considered to be a viable target with spending power. “Agencies and marketers are trying to figure out how to speak to an audience they ignored before,” Mr. Schroeder, 68, told Ad Age. Read more about their plans here and here.

 

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“Too Young to Retire, Too Old to Start Over”

Work Zone“The recession and its aftermath have hit older workers especially hard. People 55 to 64 — an age range when many start to dream of kicking back — are having a particularly hard time finding new jobs. For a vast majority of this cohort, being thrown out of work means months of fruitless searching and soul-crushing rejection.”

Click here to read a New York Times article about how five people triumphed over this difficult situation. ~ Thanks to Ann Davis Garvin for the link.

 

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Experience Talks 1/19: Irma Beserra Núñez & Don Juan aka Johnny D. González, and Dr. Harry “Rick” Moody

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Tune in to Experience Talks, our “Radio Magazine for the Experienced Listener.” Saturdays 8:00 a.m. Pacific Time on KPFK 90.7 FM Los Angeles, 98.7 FM Santa Barbara, 99.5 China Lake, 93.7 N. San Diego, streaming live online and now syndicated on up to 100 Pacifica Network stations! You can also enjoy hearing all of our previous shows on the Listen Page of our Experience Talks website.

Saturday, 1/19: Host Connie Corley talks with Irma Beserra Núñez &  Don Juan/Johnny D. González and Dr. Harry “Rick” Moody

Irma Bessera NunezIrma Beserra Núñez was honored as 2012 Pioneer Women of the Year representing Council District CD13 as part of the annual celebration organized by the L.A. Commission on the Status of Women. Irma is also a recipient of the 2012 CALCO Excellence In Teaching Award from CCAE (California Council for Adult Education). Irma received her California Life Teaching Credential in 1975. Throughout the years, she has worked as an instructor through the Los Angeles Unified School District teaching students of all ages, including active older adults. Since 2007, Irma and her 200+ Active Older Adult Students have worked closely with Councilmember Eric Garcetti and his staff at the Glassell Park Community & Senior Citizen Center. As part of a citywide coalition, Eric, his staff, Irma and her students served as staunch advocates and played a critical role in rallying support and helping save Adult Education and Programs for Older Adults by empowering students, parents, grandparents and community groups to have a greater voice and role in the decision making process.

In 1992-2007, Irma and her partner Don Juan aka Johnny D. González (internationally acclaimed Chicano artist and muralist) launched their statewide New Barrio Lifestyle Campaign™ Cultural Arts Educational Program which received major media recognition and support. In the L.A. City Hall Rotunda, Irma and Juan/Johnny kicked off their program as curators of a 300 piece Chicano/Mexicano/Latino & Multicultural Traveling Art Gallery™ Collection that traveled throughout California with their live stage production, titled The Birth of Our Art,™ and was seen by ten of thousands at schools, colleges, universities, government agencies, corporations, professional conferences, etc.

Artist Don Juan/Johnny D. González is an innovator of the 1970s East Los Angeles Chicano Mural Movement and Cultural Arts Renaissance. Juan/Johnny’s 27 Hour Oral History Interview documents his life story and legacy that transcends various genres as an innovator of 1960s East L.A. Chicano Rock & Roll, 1970s Chicano Art and 1979 Chicano Motion Pictures as well as his partnership with Irma as innovators of 1980s Hispanic Marketing, 1990s Chicano/Mexicano/Latino Fine Art Print Distribution, and 1990s Multi-Ethnic Cultural Arts Education. The audio tapes and transcripts of Juan/Johnny and Irma’s Oral History will eventually be housed at the UCLA Main Library Oral History Resource Center and UCLA CSRC and will be made available for scholars, educators, students and the public on the World Wide Web.

 

Harry R Moody

Dr. Harry “Rick” Moody is the head of the office of Academic Affairs at AARP and one of the lead figures in Positive Aging. Dr. Moody is the author of over 100 scholarly articles and book chapters, as well as a number of books including: Abundance of Life: Human Development Policies for an Aging Society (Columbia University Press, 1988); Ethics in an Aging Society (Johns Hopkins University Press, 1992); and Aging: Concepts and Controversies, a gerontology textbook now in its 3rd edition. His most recent book, The Five Stages of the Soul, was published by Doubleday Anchor Books (1997) and has been translated into seven languages worldwide.

A graduate of Yale (1967) and a Ph.D. in philosophy from Columbia University (1973), Dr. Moody taught philosophy at Columbia, Hunter College, New York University, and the University of California at Santa Cruz. From 1999 to 2001 he served as National Program Director of the Robert Wood Johnson Foundation’s Faith in Action and, from 1992 to 1999, was Executive Director of the Brookdale Center at Hunter College. Before coming to Hunter, he served as Administrator of Continuing Education Programs for the Citicorp Foundation and later as Co-Director of the National Aging Policy Center of the National Council on Aging in Washington, DC.

Harry Moody is known nationally for his work in older adult education and recently stepped down as Chairman of the Board of Elderhostel. He has also been active in the field of biomedical ethics and holds appointment as an Adjunct Associate of the Hastings Center. He’ll be talking about the upcoming 6th International Conference on Positive Aging, Feb. 10 – 12 in Los Angeles. Click here to learn more about Dr. Moody.

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Tyrus Wong, 102: Background Artist for “Bambi”

Artistic Equipment“In the 1930s, when very few minorities were employed in Hollywood, Disney Studios made the rare move of hiring a young Chinese immigrant, Tyrus Wong, to design the backgrounds for its new animated film, ‘Bambi.’ As ‘background artist,’ Wong created a unique look that contributed to the film’s lasting success, painting dreamy forest scenes using watercolor washes and rendering individual trees with single, dynamic strokes reminiscent of Chinese ink painting.In 2001, after a long career in Hollywood as a motion picture illustrator, he was honored as a ‘Disney Legend,’ the only Asian American to receive the title.” Chinese American filmmaker Pamela Tom has made a documentary film about Wong’s life and art. Click here to read more of this fascinating story.

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James Earl Jones and Angela Lansbury Remain Vibrant Actors

TheaterActors James Earl Jones, left, and Angela Lansbury discuss their rolls in the play “Driving Miss Daisy” in Sydney, Australia, Monday, Jan. 7, 2013. Jones and Lansbury, in Australia to star in a touring production of Alfred Uhry’s Pulitzer-Prize winning play “Driving Miss Daisy,” credit the thrill of performing with their seemingly endless supply of energy, which has propelled them throughout their decades-long careers. (AP Photo/Rick Rycroft) Read more here. Hat tip to www.EngAGEutah.org for providing this info and link!

 

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Free Online Education

Business TechnologyJanuary is back-to-school time for a new semester and if you’d like to take some classes, you’re in luck, even if you can’t get to a college campus. “Massive Open Online Courses” are available in everything from Improving Your Spanish Pronunciation to Fantasy and Science Fiction: The Human Mind, Our Modern World to Fantasy and Science Fiction: The Human Mind, Our Modern World. Check out this list of 200 free courses offered by leading universities across the country. Most classes provide “certificates” or “statements of completion,” too. And be sure to click here for information about 650 more liberal arts and science courses, also free throughout the year. What a great way to keep learning!

 

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Worth Repeating: How Old Are Your Photographs?

WORTH-REPEATING“Worth Repeating” is a weekly feature on the EngAGE Blog that will bring you previous posts that we think are still timely, interesting, or just plain fun! From 1/8/12:

There are many online resources available to help you date your old family photographs — you know the ones with the mysterious names and notations on the back. If you have an interest in genealogy or if you simply have photos that you’d like to know more about, click here to get some useful advice.

 

 

 

 

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